Dickheads matches were first launched by Dick Smith as a protest over the loss of Australia's manufacturing skills to overseas companies, and as part of the Australian owned and made philosophy of Dick Smith Foods.

Recently, the Dickheads brand (now managed by an independent Australian-owned company) has been revitalised, with a new range of products, a new website and a new message.

The new look matches now feature two series of six different pack backs focussing on Aussie Life stories and Brainteasers, all playing on the concept of the Aussie Dickhead, and all carrying the message…

“We love our dickheads but you’d have to be a real dickhead to let our Aussie brands disappear overseas. A protest from Dick Smith Foods.”

To see the latest range of products from Dickheads, which now includes BBQ aprons, t-shirts, coldy holders and many others, visit the website at......

www.dickheads.com.au